4/19/2023 0 Comments Word suggester for 4 wordsA dad used his daughter’s princess phase to teach leadership skills, and it’s perfection.If you want more examples of headlines/subject lines that use these 5 methods, look no further than Upworthy headlines like… And that’s what makes it one of the most famous ads of all time. The third headline adds something unexpected (Method 3). The second headline uses Method 4 and Method 1 (ask a question). The first headline uses Method 4 (imply you have info they don’t). Do you have the courage to earn half a million dollars a year?.How can you earn half a million dollars a year?.How to earn half a million dollars a year.Here’s an example from a classic ad by the copywriter Eugene Schwartz. Take any subject line or headline, add a few of the 5 methods, and you’ll make people more curious. Imply that they used to know something that they’ve since forgotten.Imply that you have information they don’t.Start a sequence of events, but don’t finish (e.g.Here are the 5 ways you can make people curious: We’ll skip to the important part – 17 pages into his paper, Loewenstein lays out 5 ways that you can make someone else curious. More recent research supports this idea that curiosity comes from a gap – the distance between what you know and what you want to know. Have you ever heard of an “information gap?” The term comes from a 1994 paper by behavioral economist and Carnegie Mellon professor George Loewenstein. How to make people so curious they can’t not click
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |